In the end we all know it really comes down to color.
Aesthetic appeal may be the least utilitarian aspect of a new bike you’re considering, but there’s no denying it’s an important motivator for most would-be purchasers. And who knows how profound and enduring a psychological impact appearances may have. Will we like an elegant velo longer, prize an eye pleasing bicycle higher? Maybe we’ll be more likely to ride a handsome bike over the long haul. But how will we ever know what pleases us today will please us tomorrow?